NeuroAuthority is my combination of neuroscience and authority marketing.
Neuromarketing studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity takes place in the subconscious area that is below the levels of controlled awareness.
Authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry.
NeuroAuthority is the science of creating authority positioning in the subconscious area that is below the levels of controlled awareness.
It’s using the proven tools of neuroscience to determine why we deem one person as an “expert” over another and then applying the research so you can use it to get more clients.
The old way of getting expert status in your market is dying... as most old things do. The days of "just call yourself the expert, and everyone will believe you" are over.
This book arms you with the information you need to position yourself as the authority in your marketplace.
Whether it's your first day in a new industry, or you're a 40 year veteran, this book is full of actionable advice that you can see results from with ease.
Many readers have told me this book is an absolute game changer for them. My goal is for you to say the same thing. Grab your copy now.